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Persuasion and Influence Using Emotional Intelligence AL Mawred Speciality Training

Persuasion and Influence Using Emotional Intelligence

Why Attend

In this course we explore the ways and means of influencing others and persuading them to change attitude and behavior to reach a win-win situation with sustainable long-term gains. We all heard the saying: “everybody sells something”. Therefore, this ability to influence and persuade is useful to everyone.

Influencing others is a skill particularly prized by leaders, sales professionals and managers in all kinds of organizations. We will cover academic and scientific research on the subject of influence. We will also use hands-on models, techniques and tools in order to gain more control over our personal or business relationships and drive our life in the direction we want. By using the techniques described in this course you will end up making more friends, attracting more customers and increasing your sales.

AL Mawred Speciality Training
Overview
Course Methodology

The course uses a mix of interactive techniques, such as brief presentations by the consultant and participants, role plays (rehearsed and impromptu), playback of videotaped performances and individual and group feedback

Course Objectives

By the end of the course, participants will be able to:

  • Distinguish between influencing and persuading, and use this knowledge to improve interpersonal relationships
  • Identify the essential elements that contribute to the ability to influence and persuade and apply them to maximize results
  • Exercise influence and persuasion skills in a variety of situations including the delivery of high quality presentations
  • Use Influence and persuasion during vertical and horizontal interactions across the organization
  • Apply persuasion and influencing skills with social and emotional intelligence
Target Audience

All those keen on improving their influencing and persuasive skills. This course is also essential for those who have to persuade and influence the decisions of others by building powerful trusting relationships

Target Competencies
  • Attention to details
  • Developing others
  • Empathy
  • Emotional self control
  • Leading and persuading others
  • Managing and solving problems  
  • Understanding social and motivational needs
Course Outline
  • Professional skills of influence and persuasion
    • Definition of influence and persuasion
    • Understanding different business advantages of influence and persuasion
    • Differences between circle of influence and circle of concern
    • Jujitsu and the weapons of influence
    • Creating a climate of trust and facilitating relationships
    • Importance of trust within organizations
  • Influential behaviors and models
    • Do's and don’ts of influencing and persuasion
    • Models of influence and persuasion
    • Business applications of influence and persuasion
    • Importance of reciprocation, commitment and consistency
    • Enhancing self determination
    • Developing competence and confidence
    • How to make people love what they hate
    • Influence-based approaches to leadership
  • Styles of influence and persuasion
    • Understanding our own style of influence
    • Essential skills for controlling and flexing styles of influence
    • The different techniques of influence and persuasion
    • The appropriate use of techniques for different business situations
    • The importance of social proof, liking, authority and scarcity
    • Making friends to influence people
    • The dangers and rewards of giving more than you get
    • Helping people do what they can’t
    • Creating an attitude for peace and happiness
  • Influencing across the organization
    • How persuading and influencing styles support organizational synergies
    • Using positive influence methods to earn long term commitment from others
    • Using influencing and persuading tools to get the most out of any situation
    • Planning and presenting persuasive ideas and strategies
    • How givers, takers and matchers build networks
    • How to be modest and influence people
    • Making friends to influence people
    • The common mistakes that cause messages to self destruct
    • Words that will strengthen your persuasion attempts
    • Writing and delivering your persuasive speech
  • Enhancing persuasion and influencing skills with social and emotional intelligence
    • Becoming a more resonant leader with emotional intelligence
    • The golden rule of habit change and the neurology of free will
    • The power and importance of self control
    • Empathy and social sensitivity
    • How leaders direct attention with emotional intelligence
    • Enhancing relationships with social intelligence

 

Mawred Certificate
Mawred Certifications
Al mawred Professional Certificate (Mawred Certificate)

Mawred Certificate courses by Al mawred Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an Mawred Certificate course and successfully complete the test on the last day, will receive a Al mawred Professional Certificate (Mawred Certificate), in addition to the one they receive for full attendance. Mawred Certificate certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses
Schedule & Fees

2026 Schedule & Fees

Location & Date
24 - 28 May, 2026
Dubai
English
Venue to be assigned
Fees

Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Al mawred reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

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