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Advanced Business Writing AL Mawred Speciality Training

Advanced Business Writing

Why Attend

A simple email or letter can resolve a complex situation. This advanced business writing skills course emphasizes how a clear and concise message is the key to having powerful impact in today’s business world.

In this course, we start by outlining good practices in business writing. We then experiment with writing to address complex business scenarios and deal with difficult people. We explore the particularities and risks associated with business writing for social media platforms. Finally, we describe the interplay between the technical, emotional and political elements of a message.

AL Mawred Speciality Training
Overview
Course Methodology

This course uses a variety of learning tools including writing activities, story-boarding, controlled experiments and videos. The course also provides participants with complex situations which require written interventions.

Course Objectives

By the end of the course, participants will be able to:

  • Write effective emails, memos and letters
  • Use rules for organizing content in a clear and concise manner
  • Match writing complexity to the modern business environment
  • Apply advanced structuring techniques in writing that yields a desirable response
  • Identify and talk to their reader’s interests
Target Audience

All individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters

Target Competencies
  • Written communication
  • Business writing etiquette
  • Structured thinking
  • Assertiveness
  • Ability to address complex situations
  • Reading between the lines
Note

It is essential that participants on this course have a good command of the English language.

Course Outline
  • Advanced techniques for effective writing
    • Defining effective writing
    • Characteristics of effective writers
    • Understanding the hallmarks of effective communicators
    • Elements of written communication
    • Writing in a business context
    • Understanding your audience
    • Setting a purpose for your writing
    • Understanding sources of miscommunication
    • Tips for business writing
  • Organizing content
    • The 3 forms of communication
    • Using simple and specific language to avoid confusion
    • Using positive language
    • Applying rules for bullet points
    • Maintaining an impersonal style
    • Avoiding repetitions
    • Using active verbs to promote a response
  • Writing style
    • Adding a personal touch to business writing
    • Organizing paragraphs effectively
    • Using varied sentences
    • The 6 Cs of effective writing
    • Recognizing clichés and jargon
    • Applying the gunning fox index for writing complexity
    • Using visual aids to support text
    • Going the last inch: proof reading your work
  • Logical sequencing of ideas
    • Building your key message
    • Organizing the introduction, body and ending
    • Structuring ideas from the bottom up
    • Refining the flow from the top down
    • Drawing impeccable conclusions
    • Summarizing ideas effectively
  • Responding to complex situations through writing
    • Building rapport with your audience
    • Managing expectations: responding to bad news
    • Managing expectations: saying no
    • Effectively handing difficult individuals
      • Hostile: responding assertively
      • Pessimist: sticking to facts
      • Nagger: setting the rules
      • Mr. Know-it-all: staying focused
      • Egoist: getting descriptive
      • Manipulator: taking the initiative
Mawred Certificate
Mawred Certifications
Al mawred Professional Certificate (Mawred Certificate)

Mawred Certificate courses by Al mawred Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an Mawred Certificate course and successfully complete the test on the last day, will receive a Al mawred Professional Certificate (Mawred Certificate), in addition to the one they receive for full attendance. Mawred Certificate certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses
Schedule & Fees

2026 Schedule & Fees

Location & Date
31 May - 4 Jun, 2026
Dubai
Arabic
Venue to be assigned
Fees
Per participant

USD 5500

Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Al mawred reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

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