ISM Endorsed B2B and Social Selling in the New Normal
Why Attend
In B2B sales, a consultative approach to selling is becoming more critical. That's because the way people buy has changed. Dramatically. With buyers controlling the buying process, trying to exert pressure on them does not work. It often backfires because, while the buyers want to buy, they want to be kept from being sold to. This course will show sellers the right way to sell face-to-face and how to use tools for social selling. By combining physical and digital selling strategies, sellers can do well and increase sales in either format. Add-on topics such as handling sales conversations, crafting sales stories, team selling, and using digital platforms to get things done are only a few items on the menu.
