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The Executive/Personal Assistant Masterclass AL Mawred Speciality Training

The Executive/Personal Assistant Masterclass

Why Attend

This course will equip any executive or personal assistant with the competence needed to excel on the job. It will give you an in-depth understanding of the principles and best practices of successful senior administrators. It will also increase your impact and visibility at the office and it will enable you to derive several action plans for taking on more challenges and raising your career up a notch. Participants on this course usually are experienced senior assistants of GMs, CEOs and VIPs. Hence, you will have the opportunity to exchange experiences and discuss the challenges facing you.

You will come up with key strategies for broadening your role and expanding yourself to go beyond expectations. You will also develop a professional approach for optimizing your relationship with your manager and building excellent relationships with all stakeholders at the workplace. You will be able to construct professional e-mails which will reflect a professional image of your department and company. This course will also give you vital insights on ways to increase your tolerance to stress and be in control of your time. Organizing professional meetings, including writing effective agendas and minutes of meetings, is also an important element of this course. The last segment of this course provides the know-how of professional dealing with visitors, internal and external customers and how to make your department and company more customer friendly.

AL Mawred Speciality Training
Overview
Course Methodology

This highly engaging course uses a combination of individual inputs and group workshops which will enable participants to share their experiences in a professional and safe environment. Being packed with real life challenges, it will also enable participants to test their learning and retain all the skills obtained. Moreover, it will equip participants with several realistic action plans which can be immediately implemented at the workplace. Most importantly, this course will change the way participants view their current situation by challenging their existing beliefs and putting them to the test.

Course Objectives

By the end of the course, participants will be able to:

  • Practice advanced administration techniques to effectively run the office of a senior manager
  • Develop excellent relationships with the manager to maximize productivity
  • Acquire modern communication concepts and strategies to facilitate work flow
  • Apply professional business writing techniques in e-mails
  • List the main causes of stress and prepare an action plan to keep them under control
  • Prepare and organize a professional meeting, write its agenda and take minutes accurately
  • Demonstrate professional skills in serving internal and external customers effectively
Target Audience

Executive and personal secretaries, personal assistants, senior clerks, senior administrators and others with the potential to become office managers.

Target Competencies
  • Personal drive
  • Building relationships
  • Interpersonal communication
  • Business writing
  • Handling stress
  • Organizing meetings
  • Service orientation
Course Outline
  • Progressive Role of the Executive or Personal Assistant
    • Changes and challenges impacting 21st Century administrators
    • Developing and broadening your role
    • Expanding yourself: going beyond expectations
    • Increasing your visibility at the office
    • Widening the managerial aspects of your role
    • Competencies of the modern personal assistant
    • Better management of your work flow
  • Optimizing the Relationship with the Boss
    • Establishing common objectives and priorities
    • Knowing and synchronizing expectations
    • Building and managing the relationship
    • Managers' types and ways to manage each type
    • Maximizing your value relative to the boss
    • Partnering with the boss
  • Effective Interpersonal Communication
    • Building excellent relationships with colleagues
    • Dealing with difficult personalities
    • Presenting your ideas and influencing others
    • Negotiating win-win outcomes
    • Perceptions, attitudes and beliefs
    • Developing self-confidence and assertiveness
  • Professional Business Writing
    • Crucial elements for excellent writing
    • The AIDA model of business writing
    • Writing professional e-mails
    • E-mail etiquette
  • Controlling Stress
    • Understanding stress
    • Symptoms that you are under stress
    • Work-related causes of stress
    • Action planning to keep stress under control
    • Time management preventive measures
  • Organizing Professional Meetings
    • Planning for the meeting
    • Improving the effectiveness of a meeting
    • Reasons for wasting time in meetings
    • The meeting agenda
    • Developing the agenda
    • Responsibilities of participants of a meeting
    • Action steps to take after the meeting
    • Minutes of meeting
    • Types of minutes
  • Dealing With Visitors and Improving Customer Service
    • Importance of internal customer service
    • Screening visitors
    • What customers pay attention to
    • Handling complaints professionally
    • Making your department customer friendly
Mawred Certificate
Mawred Certifications
Al mawred Professional Certificate (Mawred Certificate)

Mawred Certificate courses by Al mawred Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an Mawred Certificate course and successfully complete the test on the last day, will receive a Al mawred Professional Certificate (Mawred Certificate), in addition to the one they receive for full attendance. Mawred Certificate certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses
Schedule & Fees

2026 Schedule & Fees

Location & Date
24 - 28 May, 2026
Dubai
English
Venue to be assigned
Fees

Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Al mawred reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

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